Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe



Veröffentlicht Mai 25, 2018
Daniel Polzer Angelika Maier


This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.


Polzer, Daniel, und Angelika Maier. 2018. „Stakeholder Engagement in Water Management: Lessons from Five Cases in Central Europe“. MedienJournal 42 (1):71-91.
Abstract 401 | pdf (English) Downloads 1