Social impact of e-Government in urban marketing

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Published Jul 15, 2020
Stefany Cevallos

Abstract

The New Technologies of the Information and Communication (ICT) bet by a new model of city in function of the new social needs and the construction of an image for their own countries and the international arena. This research questions and describe the social impact of eGovernment in the construction of the cities to attract Foreign Direct Investment (FDI). Public management plays a fundamental role in the development of different programs in the field of the digitalization of services to generate viable solutions to improve the quality of life of its inhabitants. Urban marketing and the ICT are a fundamental support for these. Citizens, businesses, governments and employees are a policy priority because cities are key factors for the new industrial scenario to converge all segments of society for ICT deployment and use. In addition, the paper presents the progress on e-government service development to understand that social impacts on social groups within a community in advance of the decision making process such as quality of housing, local services, living environment, cultural and political inclination, transportation condition, etc.

How to Cite

Cevallos, Stefany. 2020. “Social Impact of E-Government in Urban Marketing”. Central and Eastern European EDem and EGov Days 338 (July):245-50. https://doi.org/10.24989/ocg.338.19.

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Keywords

eGovernment, urban marketing, ICT, FDI, society

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