@article{Heller_1991, title={Kleider machen Leute - Zeichen machen Firmen}, volume={15}, url={https://ejournals.facultas.at/index.php/medienjournal/article/view/786}, DOI={10.24989/medienjournal.v15i2.786}, number={2}, journal={MedienJournal}, author={Heller, Stephan}, year={1991}, month={Apr.}, pages={2–4} }