Big Data and Public Service Media. A Literature Review of Key Challenges and some Theoretical Propositions Pertaining to the Context of Digital Transformation A Review of the Literature and Some First Propositions on its Effects on PSM Values



Veröffentlicht Jan. 13, 2021
Paul Clemens Murschetz


Der vorliegende Beitrag befasst sich mit den Herausforderungen von Big Data auf das Wertesystem öffentlich-rechtlicher Massenmedien. Es wird argumentiert, dass die Beforschung von Prozessen der „Datafizierung“ als neuem Paradigma auch für öffentliche Medien eine stärkere Berücksichtigung kritischer sozialwissenschaftlicher Fragen erfordert, um unser Verständnis davon zu fördern, dass Big Data auch prosoziale und nicht alleine technokratische und ökonomische Werte fördert und erzielt, die mit dem Wertesystem von öffentlichen Medien in Einklang stehen. Es prüft wissenschaftliche Literatur zu den wichtigsten Herausforderungen von Datafizierung auf öffentlich-rechtliche Medien und entwickelt drei wichtige Annahmen, die vermuten lassen, dass der öffentlich-rechtlichen Auftrag im digitalen Zeitalter gefährdet ist.


Murschetz, Paul Clemens. 2021. „Big Data and Public Service Media. A Literature Review of Key Challenges and Some Theoretical Propositions Pertaining to the Context of Digital Transformation: A Review of the Literature and Some First Propositions on Its Effects on PSM Values“. MedienJournal 44 (3):69-86.
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