This paper investigates visual representations of migrants in Slovenia. The focus is on immigrant groups from China and Thailand and the construction of their ‘ethnic’ presence in postsocialist public culture. The aim of the paper is to provide a critical angle on the current field of cultural studies as well as on European migration studies. The author argues that both fields can find a shared interest in mutual theoretical and critical collaboration; but what the two traditions also need, is to reconceptualize the terrain of investigation of Europe which will be methodologically reorganized as a post- 1989 and post-westernocentric. Examination of migration in postsocialism may be an important step in drawing the new paradigm.